Course Outcomes
Throughout the course, you will apply the learning to your own business idea, an existing business or a realistic simulated venture.
By the end of this course, you will be able to:
• test and refine a business idea using customer, market and competitor research
• use digital tools to organise information, collaborate and support business operations
• develop a practical business plan for a new or existing business
• define your target customer, value proposition and business model
• identify startup costs, required resources and operational needs
• prepare budgets, pricing estimates and cash-flow forecasts
• understand key legal, compliance and record-keeping responsibilities
• identify business risks and develop practical controls
• create a marketing and customer-acquisition plan
• establish systems and processes to support day-to-day operations
• develop a clear action plan for launching, improving or growing the business
This course is designed around practical business outputs—not theory alone. Throughout the program, you will develop a portfolio of plans, tools and resources for your own business idea, an existing business or a realistic simulated venture.
Your Business Launch Portfolio may include:
A tested business concept
Define your customer, clarify the problem you solve and assess the market opportunity.
A practical business plan
Bring together your goals, business model, market research, resources and strategy.
A financial roadmap
Prepare startup-cost estimates, pricing calculations, budgets and a 12-month cash-flow forecast.
A compliance and risk plan
Identify key registrations, legal responsibilities, business risks and practical controls.
A marketing and customer plan
Develop your value proposition, target-market profile and strategy for attracting customers.
A launch and implementation plan
Set out the systems, processes and priority actions needed to launch, improve or grow the business.
| BSBESB404 | Market new business ventures |
| BSBMKG434 | Promote products and services |
| BSBPMG430 | Undertake project work |









